Specialty tea brand Celestial Seasonings has selected Laundry Service as its digital agency of record, the companies have confirmed.
Laundry Service, part of Wasserman's Cycle Media, will handle all aspects of digital media, social strategy, creative, content creation, community management, and media buying for the brand.
The companies have already launched a campaign that includes a flock of influencers who explain why Celestial is their tea brand of choice. Influencers in the campaign include Sara Forte and Summer Rayne Oakes.
Laundry Service, founded in 2011 has evolved from a social media agency and production company into a full-service marketing agency offering an array of capabilities across social, digital, and more traditional channels such as broadcast and out-of-home.
Last October the agency was selected by Papa John’s pizza chain for creative AOR duties.
Wasserman acquired the agency in 2015.