Fort Worth-based Pavlov Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS). The $4 million contract calls for an initial three-year term, with the option to extend for two additional one-year periods.
Pavlov, along with San Antonio-based subcontractor partners KGBTexas Communications and Aguillon & Associates, will provide a wide range of marketing services, including advertising creative, graphic design, traditional and digital media planning and placement, public relations, and interactive to promote SAT’s service offerings such as new routes, in-airport concessions, the SAT “Meet Me” loyalty program, and parking.
“The team of Pavlov, KGBTexas, and Aguillon & Associates offered the best solution for our emerging needs,” stated Russ Handy, aviation director at San Antonio International Airport. “Their depth of experience working with various airports and within the aviation and airline industry, as well as their local experience and knowledge, set them apart from a very competitive field of agencies.”
This is the second airport on Pavlov’s client roster, which has handled marketing and PR services for Dallas Fort Worth International Airport since 2013.