• by Steve McClellan  @mp_mcclellan, January 24, 2018

Interpublic’s MRM//McCann Frankfurt team has been awarded the Opel campaign for Germany’s Next Top Model (GNTM) for the third year in a row after a pitch.

According to the agency, GNTM is one of the largest annual campaigns for Opel Germany, featuring the automaker’s Adam and Crossland X vehicles. 

Launching this month, the campaign leverages influencers to engage with the target market of young women through relevant media channels and other touchpoints, with a special focus on mobile. It also features a partnership with Amazon, which will continue to sell the Opel GNTM “special custom models” online.