• by Steve McClellan  @mp_mcclellan, January 29, 2018

Munster, IN-based packaged deli meat company Land O’Frost has hired Merkley+Partners as its media agency of record effective immediately.

Merkley, headquartered in New York, is tasked with developing and executing media strategies across all channels for Land O’Frost.

“We looked at a number of agencies, but Merkley really excelled in three areas,” stated Reggie Moore, senior vice president of sales and marketing for Land O’Frost. “Their media strategies are based on deep consumer insights, they are highly focused on ROI, and they have a proven track record of being highly collaborative when working with other agencies.”

Creative for Land O’Frost is handled by hyc|Merge and shopper marketing is handled by TPN. Both are located in Chicago.

Merkley handles media in addition to creative for many of its clients including Mercedes-Benz, Florida’s Natural orange juice, STP, ArmorAll and Vanda Pharmaceuticals.