• by Steve McClellan  @mp_mcclellan, February 9, 2022

Virgin Voyages, a new entrant in the luxury cruise line business and part of the Richard Branson-led Virgin group of companies, has named two Omnicom agencies to lead its media-related marketing efforts across the UK and North America.

Hearts & Science has been appointed to service the UK while the cruise line has tapped OMG Resolution for an assignment covering North America.

Media efforts will focus on a multiscreen touchpoint strategy with TV, performance and digital, including pay-per-click, organic and paid social and digital display. The adults-only brand is targeting what it calls a “younger and more adventurous audience.”

Justin Terry, senior director of growth & brand marketing at Virgin Voyages, commented that H&S will “help us break through an incredibly competitive market with their creativity and energy. This will help us at the top of the funnel to communicate Virgin Voyages as a relaxed-luxe, come-as-you-are, adults-only Voyage experience for travelers looking for a fun holiday experience.”

“We’re relishing the prospect of developing an optimized full funnel approach for Virgin Voyages, balancing best-in-class performance alongside brand-driven growth,” added Garrett O’Reilly, managing director at Hearts & Science.