NGN LAB, Engine Creative social media unit, has won Brooklands Watch Company account. It will launch the startup in the UK.
The UK-based luxury watch brand gets its name from the custom-built Brooklands Race Track, the original home of the British Grand Prix.
The work with Engine’s NGN LAB will debut in the second quarter of this year on Instagram, Facebook and LinkedIn.
The initial watch design was created by industrial designer Sir Terence Conran, his last major design project.
Matthew Harrington, head of NGN LAB, says: “Bringing this kind of heritage to a contemporary social-first content publishing model is exactly what NGN LAB is set up to do.”