YouSendIt named Heat as its agency of record, following a review. The agency will handle all advertising, including digital, experiential and traditional.
Filippo Berio olive oil tapped Emanate as its agency of record for the United States. Emanate will develop and execute an integrated marketing campaign for the brand, including media relations, social media content and community management and consumer sampling events.
Emirates has named BBDO New York and Atmosphere Proximity as its integrated marketing agency partners in North America, effective August 1. BBDO New York and Atmosphere Proximity will create an integrated marketing campaign including advertising, digital and social media elements. First work will break late summer.
Living Spaces Furniture named Pitch as its first-ever advertising agency of record.
Blitz Mediawasnamed media agency of record for WellBiz Brands, Inc., the parent company of Elements Therapeutic Massage and Fitness Together Franchise Corporation. The agency will handle media strategy, planning, and buying. In addition, WellBiz Brands named Struck as its creative agency of record.
Camp + King was named agency of record for online dating website, Zoosk. New digital work breaks in July.
Full Contact was named agency of record for Tommee Tippee North America. Billings were not released. Mullen previously handled the account. The agency will develop and execute print, video and digital creative for the brand's core Closer to Nature and the Closer to Nature Added Comfort lines.
Following a review, Earthbound Farm selected Haberman as its public relations, social engagement and digital agency of record.
Italian fashion house Ermenegildo Zegna selected We Are Social to handle global social media work. The account will be run out of We Are Social's NY office with help from the agency's seven other global offices.
Tourism Australia awarded its $250 million global account to Clemenger BBDO and the BBDO worldwide network, following a review. DT, part of Ogilvy Australia, has been awarded digital creative services. The collaboration between Clemenger BBDO and DT will run for three years, with an option to extend the contract for two further periods of 12 months.