Campbell Ewald has been named agency of record for Western Governors University, a nonprofit, online university serving nearly 40,000 students in all 50 states. The agency will be responsible for the university’s national and state-based marketing and advertising.
Martin|Williams Advertising was named agency of record for P.F Chang’s China Bistro and Pei Wei Asian Diner. Billings were not disclosed. The agency will handle brand strategy, creative development and execution for traditional and non-traditional media, media planning and buying as well as public relations support provided by Karwoski & Courage, an operating unit of Martin|Williams.
Cargo was named agency of record for Mercedes-Benz Vans Canada, the division responsible for the sales and marketing of Sprinter vans. Cargo already handles digital marketing and sales training project services for the brand.
Marshalls selected LAPIZ as its Hispanic agency of record, following a review. The agency shift follows Marshalls’ previous agency, LatinWorks, winning the Target account earlier this year. Executives determined the two accounts conflicted and Marshalls opted for the change.
HSF Affiliates LLC named BBDO Proximity Minneapolis as advertising agency of record for the new Berkshire Hathaway HomeServices real estate brokerage network. The agency will develop and execute a brand-awareness campaign to support the launch, using print, broadcast, social and new media elements.