L'Oréal USA's Luxury Products Division (L'Oreal Luxe) has awarded its digital marketing business to Firstborn. The agency will be responsible for digital strategy, concept development and
creative execution across all brands under the L'Oréal Luxe division including: Lancôme, Kiehl's, Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani
. Media duties, which were not up for review, will continue to be handled by Moxie Interactive.