DeVries Global was tapped by Milk to oversee U.S. communications for the brand's first foray into the beauty category with the upcoming launch of Milk Makeup. The agency will be responsible for
developing and executing strategic and creative communications programs that bring Milk Makeup to a wide audience. "It's a very exciting time for Milk and we needed an experienced partner in the
beauty industry to help us navigate this new venture," said Paula Roberts, communications director, Milk Makeup. "We are thrilled to work with DeVries Global not only because they bring an impressive
results record, but also for their keen business acumen and strategic marketing insights, both essential to launching a new company."