Truck Hero, a supplier of branded consumer accessories for pickup trucks and Jeeps, named Doner as its first-ever advertising agency of record. Doner will launch the brand's first integrated consumer
campaign, launching this spring, and develop a new website. "We needed a smart, experienced agency partner to help us launch the Truck Hero brand to consumers," said Bill Reminder, president and CEO
of Truck Hero. "The team at Doner clearly demonstrated their category knowledge, strategic and creative expertise, and their shared passion for the Truck Hero brand." Added David DeMuth, co-CEO and
president, Doner: "Truck Hero has a dominant position in the markets they serve. We are excited to be working with them to build the brand among consumers and to fuel their ongoing growth."