Deutsch was named agency of record for Foster Farms. Most recently, Deutsch's digital and design team re-launched the company's website. The account will be led out of Deutsch's Los Angeles office.
The agency took over responsibilities from four different agencies: Goodby Silverstein & Partners, Organic, Direct Partners and OMD. Deutsch will handle creative for Foster Farms' fresh chicken
brands, along with digital and media planning and buying for all company products. The agency's first assignment will be to develop an integrated campaign for fresh chicken that will launch in May.
"Foster Farms is an iconic brand on the West Coast. And it's a rare opportunity to get to market a product that's so integral to people's everyday lives," said Kim Getty, president of Deutsch's Los
Angeles office. "We're incredibly excited about the partnership we've forged with Foster Farms and can't wait to help write the brand's next chapter." Foster Farms spent $4.3 million on measured media
in 2014 and $6.6 million the first nine months of 2015, according to Kantar Media.