Pereira & O'Dell was named lead creative agency on the University of Phoenix's $200 million advertising account.
The Richards Group retained creative chores on Home Depot's $580 million advertising account.
Knorr tapped Lowe to handle creative chores in Europe, Latin America and Asia-Pacific areas. JWT previously handled the work.
Draftfcb was awarded additional work by MillerCoors, this time picking up work for its Molson and Killian's Irish Red brands.
Burt's Bees Canada tapped zig as its agency of record.
NBC Entertainment awarded Naked Communications a media assignment.
Wieden + Kennedy was awarded creative chores on the $80 million Levi Strauss advertising account. Bartle Bogle Hegarty previously handled the work.
Mindshare was awarded John Deere's national media planning and buying duties. GSD&M Idea City previously handled the account.
DraftFCB was awarded creative and media planning chores on Del Monte's pet food brands, estimated at $30 million.
Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million.