by on Dec 8, 3:45 PM
Farmers Insurance Group of Companies named The Richards Group as its advertising agency of record, following a four-month search. The agency will be responsible for brand and creative development, strategic planning, media buying, relationship marketing, and digital initiatives.
by on Dec 8, 3:45 PM
Arby's Restaurant Group named Sparks Grove as its interactive agency of record.
by on Dec 8, 3:45 PM
Wieden + Kennedy and Cutwater, which partnered with sister shop TBWA/Chiat/Day, are the two agencies that remain in contention for U.S. creative chores on the $80 million Levi Strauss advertising account.
by on Dec 8, 3:45 PM
Wal-Mart has placed its estimated $40 million digital advertising account in review.
by on Dec 8, 3:45 PM
Cole & Weber United was awarded global creative and media planning chores for the International Olympic Committee.
by on Dec 8, 3:45 PM
Stella Artois awarded Mother London a global ad campaign, valued at $30 million.
by on Dec 8, 3:45 PM
Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million.
by on Dec 1, 3:15 PM
David&Goliath was named creative agency of record for Monte Carlo Resort & Casino in Las Vegas, a wholly owned subsidiary of MGM MIRAGE.
by on Dec 1, 3:15 PM
Warrior Sports tapped Team Detroit as its lead agency.
by on Dec 1, 3:15 PM
deutschMedia, the media arm of Deutsch, was awarded media and public relations duties for The Sports Authority. The agency handled media duties for the company from June 2005 to December 2007. Billings are undisclosed.