Real Branding San Francisco has been selected by Darden Restaurants as its interactive agency of record, following a nationwide review. The agency's responsibilities will include strategic planning
for online initiatives, commercial Web site development and maintenance, marketing mix integration management, online advertising development and media planning. Real Branding will provide services
for the Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones, and Darden corporate Web sites. Spending was not released.