The HIP Health Plan of New York put its $10 million advertising account in review. Park South and RJ Palmer Media presently work on the account. Those competing for the account include Hill Holliday, Margeotes/Fertitta & Partners, ML Rogers, Korey Kay, Pedone & Partners, and Gardner Nelson & Partners.
Touchstone Energy has placed its $3.5 million advertising account in review. Masius and Starcom MediaVest currently handle the account.
SunTrust Bank has placed its $20 million advertising account in review. WestWayne presently handles the account.
Thornburg Mortgage has placed its $3 million advertising account in review.
America Online is launching an estimated $50 million ad campaign to promote its portal, AOL.com. Atmosphere BBDO developed the online portion and The Martin Agency handled the offline components. Carat Interactive is handling the company's paid search and search optimization efforts. OMD is handling media buying and planning.
ATTIK has been named creative agency for MFORMA, a publisher and distributor of mobile entertainment. The agency's work will focus on developing print, interactive, and point-of-sale elements to drive sales of MFORMA's latest projects.
Hilton Hotels Corp. has awarded its $30 million advertising account to Y&R. OMD will handle the media buying.
Enlighten has been selected by Itron, a technology provider and source of knowledge to the global energy and water industries, to redesign its corporate Web site. The new Itron site is scheduled to launch at the end of the year. Spending was not released.
After a three-month review, WesBanco Inc., a multi-state holding company, has named Blattner Brunner, Pittsburgh, as its agency of record. The incumbent was JCI Advertising, Pittsburgh. The camapign includes TV, radio, print, outdoor, in-store, and direct marketing components. The account is estimated at $3 to $5 million.
ACH Foods has named the Milwaukee office of Cramer-Krasselt as agency of record for its Spice Islands brand. The agency bested JWT/Chicago, Schafer, Condon and Carter/Chicago and Barefoot Advertising/Cincinnati for the win. The review was handled by Chicago Associates. The Spice Islands brand consists of more than 100 different products, including dried herbs, seasoning, spices, flavoring, and extracts. Spending was not disclosed.