IgoUgo.com, an online travel community, has hired TM Interactive to head its integrated marketing communications services. The agency will handle online creative, media planning and buying, and paid search management for the company. TM Interactive was selected following a creative and strategic review of national agencies. The agency's first assignment will be to implement paid search engine marketing support and develop new online advertising work expected to break in early fall.
The U.S. Army has extended its agreement with its current agency Leo Burnett for six more months.
Ask Jeeves has placed its $5 million advertising account in review. TBWA/Chiat/Day currently handles the account.
7-Eleven has placed its $30 million advertising account in review. Tracy Locke Partnership handles the account. In addition, the company has placed its Point-of-Purchase account, valued at $10 million, in review. The Promotion Network handles that work.
Lipitor, a cholesterol-reducing drug manufactured by Pfizer, has placed its advertising account in review. Valued between $60 and $80 million, Kaplan Thaler, BBDO Worldwide, J. Walter Thompson, and Merkley + Partners, the incumbent, will compete for the work.
L.L. Bean has parted ways with Martin/Williams and placed its $27 million advertising account in review.
British Airways has placed its global advertising account, valued at $100 million, in review. M&C Saatchi presently handles the account and will defend the work.
Dubai-based international airline Emirates has named Atmosphere BBDO as its online creative agency of record for its global Web site redesign. The span of work will include business analysis, user research, information architecture, creative and content development, and technology integration. The new site is expected to launch this holiday season.