Voss Water has tapped New York-based agency iFuel, to lead a strategic effort that repositions the brand as suitable for everyday consumption.
iFuel will deliver creative as well as media planning and buying services. A new campaign, features the actor/entrepreneur Dwayne Johnson, who recently took an advisory role with the company.
The campaign is currently running in over 25 major markets across the U.S. with a larger national media plan being developed for 2020. The campaign includes outdoor, in-store, digital and social media.