Blitz Advertising, a full-service Karachi, Pakistan-based agency affiliated with Publicis’ Spark unit, has been named the global media rights representative and live stream partner for the Kashmir Premiure League, a new professional cricket league credentialed by the Pakistan Cricket Board.
The league, which debuts Aug. 6, consists of six teams: six teams representing major cities in the administered Azad Kashmir territory, a marginalized community of Pakistan.
Teams play in a double round-robin format with the top four teams qualifying for the playoffs and ultimately the championship game called the KPL Cup Final.
“Apart from rendering high-quality cricket, KPL endeavors to be a ray of hope for the people of Kashmir,” states Blitz CEO Ahsen Idris, adding,“With the current situation in Pakistan, it is imperative for KPL to make its mark as sports always unites people and brings a positive change in society. The people of Kashmir need high octane entertainment as the Kashmiri cricketers require a platform to showcase their talent, which will lead to emerging talent from the grassroots level.”