Orange County, CA-based ad agency Innocean USA, has been appointed agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University. The appointment came after a formal review.
Innocean will be responsible for strategy, creative, media and analytics. This will support UMass Global as it builds its awareness in the Western US and expands its presence, throughout New England and eventually on a national basis.
The agency will develop a campaign that will initially be used in key California and Washington markets, to boost awareness and reinvigorate the brand’s positioning. The agency will also build an asset library for UMass Global to utilize in social media, direct marketing and on its website.