Terri & Sandy Named Strategic-Creative AOR For JBSS

John B. Sanfilippo & Son, Inc. (JBSS), which provides nut sand dried fruit products under brands such as Fisher, Orchard Valley Harvest, and Squirrel, named New York-based agency Terri & Sandy as its new strategic-creative Agency of Record.

It also named Cage Point as its new media AOR.

The announcement comes after a competitive multi-agency review that began in April. Initial work for the food company will debut later this year.

“We met outstanding agencies throughout the review,” said John Goetter, vice president of marketing at JBSS. “Terri & Sandy and Cage Point brought a level of strategic rigor, media-savvy and creative freshness to the process that exceeded our expectations.”

Terri & Sandy spearheaded the Planters brand for eight years at FCB.

The T&S win is the latest in a roster of new business for the agency, which includes Sennheiser’s Consumer Hearing division, Barr Hill Gin, Cambio coffee roasters and Universal Nutrition.




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