Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and other brands, with total billings in excess of $60 million. The
Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the recently launched Dentyne Fire. Other brands awarded to McCann include Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and
the Dandy chewing gum brands in Europe -STIMOROL, V6 and DIROL. The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide.
