Mathsoft Engineering & Education has awarded Philip Johnson Associates an advertising and lead generation assignment. The assignment was awarded without a review and billings were not revealed.
Kraft has hired New York consultancy Beekman Associates to help them with their agency compensation.
Sports equipment and clothing retailer The Sports Authority is reportedly loking for a new agency to handle creative duties on its estimated $80-90 million account. The company has contacted 15-20 agencies of varying size, inquiring for credentials. WestWayne in Tampa, Fla., is Sports Authority's incumbent.
FitzGerald Communications Inc., a strategic technology communications agency and an Omnicom company, today announced the addition of 10 new clients to its growing roster of technology and life sciences-oriented companies. The wins represent various domestic and global communications programs including corporate and product visibility, launches, thought-leadership and media relations and represent the agency's locations in Boston, Mass., New York City and Washington, D.C.
WPP's J. Walter Thompson ad agency has signed additional business from drugmaker Pfizer. JWT is taking on the accounts for brands including Benadryl, Visine and Rolaids that were formerly held by Cordiant's flagship Bates agency. According to Ad Age sources, the new business is worth an estimated $300 million.
Yahoo Inc. has hired WPP Group (WPP) unit Soho Square to lead its U.S. brand strategic planning, online and offline ad campaigns and media planning and buying. Terms of the deal were not disclosed. Soho replaces Black Rocket Euro RSCG which had worked with Yahoo and its brand advertising for nine years.
Greteman Group‘s newest client helps those who matter most —kids. The Wichita-based creative firm has been named agency of record for the Kansas Children’s Service League, a private, not-for-profit agency that serves children and families with offices and affiliates throughout the state. KCSL currently holds contracts with the Kansas Department of Social and Rehabilitation Services for adoption services statewide and foster care services in Region 3.
Draft Chicago announced that Fleetwood Enterprises, Inc. named the firm as its agency of record. Draft will be responsible for developing and executing a full-scale integrated marketing program including strategic branding, direct marketing, promotion, customer relationship management, retail support and Web design for Fleetwood, a Fortune 1000 company based in Riverside, California.
FLAVIA Beverage Systems has selected Draft Chicago as its marketing communications agency of record. Draft will be responsible for FLAVIA brand marketing efforts in North America.
Pfizer is taking away its anti-arthritis drug Celebrex from J. Walter Thompson, New York. Kaplan Thaler Group, New York, and Arnold Worldwide, Boston, will now compete for the account.