Initiative announced that SOPUS Products has named the agency media planning and buying agency-of-record for its Pennzoil and Quaker State brands. Roth Associates consultancy conducted the search. Billings are estimated to be in excess of $50 million.

Three agencies have been awarded advertising work for three Pfizer drugs. The direct-to-consumer advertising accounts for Zyrtec, Zoloft and Bextra have gone to Berlin Cameron/Red Cell, Kaplan Thaler Group and McCann-Erickson Worldwide respectively.

KFC is putting its $200 million creative advertising account in review.

The Sports Authority is contacting agencies about handling the creative duties on their account.

Brokerage firm Edward Jones has begun a search for an agency to handle its creative account.

After a two-month review, Taco Cabana handed creative advertising duties to WestWayne, Atlanta.