Williams Sausage is selecting Peter Mayer Advertising as the Tennessee-based company's agency partner to help elevate the company from a regional to a national presence. Although Williams has engaged in several marketing relationships since its founding in 1958, the company has never selected an agency of record, instead working with select agencies on a project basis.“The sausage marketplace is cluttered, but through our marketing efforts we will showcase the authenticity Williams brings to the category that cannot be found anywhere else," says Mark Mayer, president, Peter Mayer.
Ford Motor Company is appointing Unlimited Group as lead agency to oversee dealer marketing strategy and support for all Ford UK Dealers. There was no incumbent. This is the first time Ford has appointed a UK-specific dealer marketing agency.
Edible Arrangements is hiring T3 as the gift provider's lead agency to reimagine the brand's customer experience across all touch points. The agency will be handling customer research to see how customers engage with the brand on its website, app, in-store and through social media.
Atlanta-based Dagger has been selected by Boys & Girls Clubs of America as creative agency of record after a formal review. Dagger is tasked with build a “brand understanding” campaign that will showcase the organization’s positive impact on youth and communities across the country. “At Boys & Girls Clubs we want to partner with an agency that will help us bring a legacy brand to new relevancy in the hearts and minds of our key audiences,” said Karl Kaiser, senior vice president of marketing & communications for Boys & Girls Clubs of America. “I’ve been impressed with Dagger’s creative …
MillerCoors is appointing Jack Morton as lead agency for the brewer's experiential, sports, music and entertainment marketing following a competitive review. These accounts were previously overseen by GMR and Genesco Sports. MillerCoors and Jack Morton will work at a national brand activation level and within local markets to build a new approach to modernize the brewer’s experiential and sports sponsorship marketing in order to find better ways to connect with its core customers. The account will be based out of Chicago.