Secret Weapon Wins Honda Dealers Assignment

The North Texas Honda Dealers Association has named Los Angeles-based ad agency Secret Weapon Marketing, as its agency of record.

The agency will be adapting the “Helpful Honda” campaign, which it first developed for Southern California dealers a few years back to the North Texas region.

Secret Weapon  launched the North Texas version of  the Helpful Honda campaign on October 16 with three new TV spots along with radio ads, gas toppers, and social media videos. Have a look at one example here.


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