Tourism specialist Paradise Advertising & Marketing has been selected to develop a new brand identity and advertising campaign for Visit Savannah. The work is slated to launch in early 2018.
Paradise is tasked with refining the Visit Savannah logo, as well as creating an entirely new advertising campaign that addresses the leisure, meetings, groups and weddings markets. The campaign’s goal is to help increase overnight travel to Savannah and positively impact hotel business, bed tax collections and overall visitor spending.
“Paradise showed us a unique ability to get to the soul and essence of a destination,” stated Joseph Marinelli, President of Visit Savannah. “We were impressed with how well they were able to truly differentiate Florida beach destinations, and we feel their processes and creative abilities will be able to do the same for a classic Southern city as unique as Savannah.”
The coastal Georgia city joins an agency client roster that includes Naples, Marco Island, Everglades; Space Florida, among other Florida destinations.