by on Jun 20, 3:32 PM
Slack Barshinger will provide integrated marketing communications services for Hoffman, a manufacturer of commercial, industrial, data, and telecommunications enclosures. The agency will handle advertising, direct marketing, online marketing, and public relations services. Spending was not released.
by on Jun 20, 3:26 PM
The U.S. Navy has placed its $70 million account in review. Campbell-Ewald currently handles the account.
by on Jun 20, 3:25 PM
Touchstone Energy has placed its $3.5 million account in review. Masius and Starcom MediaVest presently handle the account.
by on Jun 20, 3:24 PM
Outback Steakhouse has placed its $80 million account in review. davidandgoliath currently handles the work.
by on Jun 20, 3:05 PM
Sony Electronics is expected to select McKinney + Silver to handle its estimated $100 million creative account.
by on Jun 20, 2:59 PM
TBWA/Chiat Day has been named agency of record for Sprint and Nextel. The agency will handle the consumer advertising and launch of the soon-to-be merged companies. The account is estimated at $300 million.
by on Jun 20, 2:46 PM
BMW has driven off into the sunset, with its agency, Fallon, resigning the account. The automaker has placed its estimated $150 million account in review.
by on Jun 20, 2:37 PM
Energy company Orange and Rockland Utilities has named VogtGoldstein as its agency. Billings were not disclosed. The agency will create marketing materials for many of O&R's flagship programs. The work will include print ads, broadcast, bill inserts, direct response, interactive, and other non-traditional media. Media planning and buying will be handled by Media Storm.
by on Jun 20, 2:26 PM
San Francisco-based agency HEAT has signed Moderati, a provider of ringtones and other downloadable content for mobile phones, as its latest client. Work includes print, online, and radio ads targeting the tween and teen demographic, with print ads breaking in September. Spending was not released.
by on Jun 20, 2:15 PM
BBDO Worldwide has replaced Saatchi & Saatchi Consumer Healthcare on the estimated $140 million Levitra account.