• Hotels.com - Avenue A | Razorfish
    Hotels.com has selected Avenue A | Razorfish as its interactive agency of record. Hotels.com began working with Avenue A | Razorfish on managing its digital media strategy, but recently enlisted the help of the agency's search engine marketing division to ensure that its search engine marketing program was integrated with the rest of its digital efforts. Billings were not released.
  • Samsonite - Initiative
    Initiative has been awarded the global media business, primarily media planning and buying chores, for Samsonite. Billings were not revealed.
  • Deutsch - Babies 'R' Us
    Following a two-month review, Babies "R" Us has selected Deutsch to handle a branding assignment, which includes research and creative duties. Billings were not disclosed.
  • Mullen - Massachusetts Office of Travel and Tourism
    Mullen has been named domestic marketing agency for the Massachusetts Office of Travel and Tourism (MOTT). The agency will be responsible for developing a marketing strategy to promote Massachusetts as a year-round travel destination. Mullen currently serves as MOTT's public relations agency of record. Billings were not released.
  • Napster - Modernista!
    Napster has named Modernista! as its agency of record. The account will include national offline, print, broadcast and online components. New work will break this fall. The account is valued at $30 million.
  • Old Navy - Deutsch
    Deutsch Los Angeles is no longer agency of record for Old Navy. The agency continues to work with the company, but independent StrawberryFrog has been added to the agency mix.
  • 888.com
    Online casino 888.com rolled the dice and has placed its $30 million advertising account in review.
  • Raymour & Flanigan
    Raymour & Flanigan has placed its $40 million advertising account in review. Zimmerman Partners, Jay Advertising, Young & Laramore and MRA Group are competing for the account.
  • Northwestern Mutual
    Northwestern Mutual has placed its $15 million advertising account in review. Contending for the account are Hoffman York, Cramer-Krasselt, Downtown Partners, BBDO Worldwide and the incumbent, JWT.
  • YellowPages.com
    YellowPages.com has placed its advertising account in review. Estimated at $4 million, GSD&M, Ogilvy & Mather, Euro RSCG and Venables Bell & Partners are competing for the account.
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