Loews Cineplex Entertainment Corp., New York, has named Boulanger & Associates to re-brand "Reel Moms," a national, in-theater program for new mothers. The assignment came without a review and
billings were not disclosed. Boulanger will create print advertising, in-theater promotions, viral, and Web-based communications for the program. The agency will also be involved in field
representative training and partnership/sponsorship development.
