Following a review, Pittsburgh-based Smith Brothers was named creative agency for Baskin-Robbins' international stores. 22squared handles U.S. creative for ht ice cream brand. First work for
Baskin-Robbins International will be for its Flavor of the Month Platform and consist of in-store, local marketing, digital and social media elements. New work will launch in mid-2016. Baskin-Robbins
operates more than 5,000 shops in close to 50 countries outside of North America. Stateside, Baskin-Robbins spent $7.8 million on measured media in 2014 and $5.1 million the first nine months of 2015,
according to Kantar Media.