Planit was named public relations agency of record for Sheetz, a family-owned and operated convenience store chain with more than 500 stores in the Mid-Atlantic region. The agency will manage and
execute all aspects of public relations, including food promotions, event activation, thought leadership and media relations on local, regional and national levels. The agency will also drive
awareness of the convenience store chain's corporate culture, social responsibility, community partnerships and sustainability efforts. "As Sheetz continues to innovate and carve a category of our
own, we knew we needed an agency that has a proven track record in communicating similar messages for not only its clients, but for itself," said Tarah Arnold, public relations manager at Sheetz.
"Planit's ability to create disruption and its similar unapologetic attitude made our decision to partner an easy one. We look forward to their support in positioning our brand not only as a
game-changer in the convenience category, but also in the minds of consumers as the place to go for what you want, when you want it, 24/7."