• by Amy Corr , January 13, 2017

Following a review, Pacific Life Insurance Company named M&C Saatchi LA as its creative agency of record. There was no incumbent. For the last five years, Pacific Life has worked with various agencies on a freelance basis. The review was handled by The Burnett Group.

M&C Saatchi LA will be responsible for consumer brand advertising creative and digital media for the provider of life insurance and retirement solutions. First work will be a corporate brand awareness campaign launching in the summer. Palisades Media Group will be responsible for digital media planning and buying.

"We are thrilled to have found a highly strategic creative partner in M&C Saatchi LA and look forward to producing great work together," said Tennyson Oyler, vice president of brand management and public affairs for Pacific Life.

Pacific Life Insurance Company spent $31.3 million on measured media in 2015 and $21.5 million the first nine months of 2016, per Kantar Media.