BIZ DEV: Bernstein-Rein Wins Flagstar Bank

Flagstar Bank, the largest savings bank in Michigan and the fifth largest in the country, named Bernstein-Rein as its agency of record following a review that began last summer. Michigan-based Daniel Brian Advertising, which held the account since 2015, was the incumbent agency. AAR Partners managed the review.

"We were looking for a marketing partner to elevate and expand our craft brand position—someone who could offer solutions tailored specifically to our customers' needs," said Matt Allen, chief marketing officer at Flagstar. "We connected right away with the entire Bernstein-Rein team, who not only brought us strategic and original ideas on how to tell our story, but also the process and operational discipline to bring those ideas to life."

Flagstar Bank spent $2.3 million on measured media in 2015 and $1.7 million the first nine months of 2016, per Kantar Media.



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