BIZ DEV: The Brandon Agency Named AOR For Blue Force Gear

Blue Force Gear, a designer and manufacturer of weapon slings and tactical equipment, named The Brandon Agency as its agency of record. The Charleston, SC-based agency is charged with communications planning, creative development, digital, social media, public relations, analytics, media planning, content and e-commerce duties.

Blue Force Gear is known for its Vickers Sling, which was adopted as the standard issue sling for the U.S.M.C in 2011 and used by more than 350,000 service members worldwide.

"We were looking for an agency partner that has deep experience in successfully establishing and growing brands, as well as one that understands the digital ecosystem and how to drive ecommerce results and growth," said Tom Kaleta, marketing director at Blue Force Gear. "We initially hired them for a limited project and our experience with them was so positive it gave us the confidence in their ability to really help us exponentially grow the Blue Force Gear brand."

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