BIZ DEV: Vizion Interactive Named Search Agency For Universal Pictures Home Entertainment

Vizion Interactive was named search agency for Universal Pictures Home Entertainment. The agency has helped Universal promote movies such as: Jason Bourne, Secret Life of Pets, The Girl on the Train, Captain Fantastic, Mr. Right, Ride Along 2, and Straight Outta Compton.

Vizion moved Universal toward a method of measuring engagement metrics for its various movie titles, including distribution partners like Amazon, iTunes, Best Buy and Target, and developed a phased approach to search marketing.

"It's an absolute pleasure to count Universal Pictures Home Entertainment as a partner," said Mark Jackson, Vizion Interactive's founder and CEO. "For a smallish agency, as we are, it is incredibly tough to compete with the larger, entrenched agencies that would love to have this opportunity that we have been afforded. We are thankful that Universal has given us a chance to prove what we are capable of doing, and look forward to years of servicing their needs, as we move forward as Search Engine Marketing Agency of Record."



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