Following a review, Pitch, based in Los Angeles, was named agency of record for Bonefish Grill. Blast Radius previously handled the work. Bonefish Grill operates close to 200 locations in 34 states.
Pitch is currently working with the restaurant on its existing marketing efforts leading up to 2015. Based in Tampa, Florida Bonefish Grill founders Tim Curci and Chris Parker named the restaurant in
2000 after a popular Florida game fish that is caught for sport; abula vulpes, or the bonefish, known as the "grey ghost of the flats." "We're looking forward to working with Pitch," said Desmond
Edwards, chief marketing officer of Bonefish Grill. "This is an exciting time for us as we continue to introduce and bring awareness to new food and beverage innovations." Bonefish Grill spent $20
million on measured media in 2013 and $8.5 million between January and June of 2014, according to Kantar Media. Additional Pitch clients Burger King, Meineke, Living Spaces and Closet Factory, along
with project work for Pepsi, Asics and Pinkberry.