H2Ocean, a Florida-based manufacturer of natural-based first aid and hygiene products, tapped Jekyll & Hyde Advertising and Marketing to produce a television campaign for its Extreme Tattoo Care
Kit. Typically, tattoo aftercare products are sold only on-site at tattoo shops, but H2Ocean's Extreme Kit is available exclusively at Walgreens. H2Ocean's Extreme Tattoo Care Kit is a three-step
system that helps a person clean and moisturize new tattoos to ensure proper healing. The agency will produce a series of 30-second ads that focus on how personal a tattoo is to each individual. In
each spot, a person will share their story of what his or her tattoo means, emphasizing the importance of maintaining and keeping tattoos vivid.