Following a review, BooneOakley, Charlotte was named agency of record for Champions for Education, which operates and manages the Wells Fargo Championship, a PGA Tour tournament held annually at
Charlotte's Quail Hollow Club. Luquire George Andrews, Charlotte was the incumbent. First work, launching during teh holiday season, will consist of TV, radio, outdoor, online and social media
advertising. The review was managed by Kym Hougham, executive director and director of marketing and Jan Ivey, director of marketing and partner relations at Champions for Education. "We researched
and visited numerous agencies, and from our first meeting with BooneOakley there was no doubt they understood our goals, and immediately helped us look at new ways to achieve them," said Hougham. "The
team at BooneOakley shares our passion and energy to make the Wells Fargo Championship a premier sporting event in the Carolinas as well as one of the top events on the PGA Tour." The 2015 Wells Fargo
Championship tournament will take place May 11-17.