Following a review, Patheon, a global provider of pharmaceutical development and manufacturing services, named Madras Brand Solutions as its global agency of record. "Madras really understands our business, and they're completely on track with where we're going and how we differentiate in the market," said Christopher Tama, senior vice president of global marketing at Patheon. "They're able to go so far beyond advertising as usual. Together we can communicate the leadership role Patheon is playing in simplifying the pharmaceutical supply chain and transforming the industry." "I get to work on a brand that actually makes the world a better place... …