BIZ DEV: Patheon Names Madras Brand Solutions As Global AOR

Following a review, Patheon, a global provider of pharmaceutical development and manufacturing services, named Madras Brand Solutions as its global agency of record.

"Madras really understands our business, and they're completely on track with where we're going and how we differentiate in the market," said Christopher Tama, senior vice president of global marketing at Patheon. "They're able to go so far beyond advertising as usual. Together we can communicate the leadership role Patheon is playing in simplifying the pharmaceutical supply chain and transforming the industry."

"I get to work on a brand that actually makes the world a better place... a healthier place," said said Bill Davaris, chief creative officer of Madras. "What Patheon does actually matters. They take on pharma's greatest challenges, and solve what can't be solved with an understanding of the people, families and communities who are anxiously waiting for these treatments on the other side."



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