BIZ DEV: BARU Named Media AOR For Treasury Wine Estates

Treasury Wine Estates Americas (TWE) named BARU as agency of record for communication planning, analytics and paid media.

The agency previously worked with TWE on a project basis and will now handle all media planning and buying across the company's wine brands including Beringer Founder's Estate, Beringer Main & Vine, Sterling Vineyards, 19 Crimes, Penfolds, Matua and Lindeman's Gentleman's Collection.

"BARU has demonstrated solid analytic and media capabilities," noted Seth Hynes, vice president of marketing for Treasury Wine Estates. "We look forward to working together to navigate the digital landscape, increase media engagement and position TWE brands for continued growth."

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