BIZ DEV: CP+B Named Global AOR For Embraer

Following a review, CP+B was named global agency of record for aircraft manufacturer, Embraer. Led by CP+B Miami, with help from CP+B Brazil, the agency will handle creative, social, media planning and media buying duties.

This year, the leadership team at CP+B Brazil broadened its responsibility to include oversight of CP+B Miami. The combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams.

"As we cultivate this new creative corridor, what better partner than Embraer, a massive global brand based in Sao Paulo with a large footprint in Florida, and aspirations to raise its profile in the US as well as around the world," said Reis.

Embraer spent $1.7 million on measured media in 2016, according to Kantar Media.



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