• by Amy Corr , May 18, 2017

LRXD was named agency of record for Washington, D.C.-based dining chain Matchbox. The company currently has 11 locations that serve wood-fired brick oven pizza, grilled Angus mini-burgers and craft beer. Matchbox also owns Ted's Bulletin and DC-3 dining chains.

First work promotes Matchbox's new Sawgrass Mills, Florida, market, along with the eatery's Preston Hollow, Texas, and Richmond, Virginia, locations. Creative includes digital, a new website, social media, in-store materials, events, promotions and a customer loyalty program. There was no formal pitch process or previous agency.

"In LRXD, we get an agency that not only has expertise in the restaurant industry but also has a proven track record for creating awareness in saturated markets," said Peter D'Amelio, CEO of Matchbox Food Group. "They've listened to our needs and recommended a rock-solid approach, and we are very much looking forward to our continued partnership."