by on Jul 24, 3:15 PM
XM has placed creative duties on its $50 million ad account in review. Mullen previously handled the work.
by on Jul 24, 3:15 PM
MMB defended its Jiffy Lube International account and will continue to serve as agency of record. MMB bested Colby & Partners and Cole + Weber United to retain the $25 million account.
by on Jul 24, 3:15 PM
Dunkin' Brands, the parent company of Dunkin' Donuts, Baskin-Robbins and Togo's, is looking for a digital marketing agency. A decision is expected the first week of October.
by on Jul 24, 3:15 PM
Harbor Bank and Trust in Southport, Connecticut has chosen Looney Advertising as its agency of record to launch a regional campaign in the Northeast. The agency will develop a full service creative and media campaign that includes corporate identity, collateral, print, event, in-store, guerrilla, public relations and outdoor components. Spending was not released.
by on Jul 17, 3:18 PM
Sara Lee Food & Beverage has selected Arc Worldwide, Chicago, as its promotional agency of record for Sara Lee Food & Beverage. Arc Worldwide will assist in consumer promotion and co-marketing initiatives in the United States for Sara Lee Food & Beverage brands with an emphasis on the Jimmy Dean, Ball Park, Hillshire Farm, Senseo and Sara Lee brands.
by on Jul 17, 3:18 PM
Euro RSCG 4D DRTV, Draft FCB, Grey Direct, and incumbent Wunderman remain in contention for Citibank's $20 million direct marketing account.
by on Jul 17, 3:18 PM
Jiffy Lube has named three finalists competing for creative duties on its $25 million advertising account. They are: Colby & Partners, Cole & Weber, and incumbent MMB.
by on Jul 17, 3:18 PM
Safeway has narrowed the agencies vying for its $250 million North American broadcast and promotions account down to four. Young & Rubicam; Euro RSCG; Goodby, Silverstein & Partners; and DDB Chicago remain in contention.
by on Jul 17, 3:18 PM
ML Rogers, New York has been tapped as the first agency of record for wild bird food line Morning Song, from the Scotts Miracle-Gro Co. The campaign will include TV, radio, print and non-traditional advertising. Spending was not released.
by on Jul 17, 3:18 PM
deutschMedia has been awarded media planning duties on the estimated $150 million Circuit City account. The agency bested OMD and Mediaedge:cia for the win.