by on Jul 17, 3:18 PM
Euro RSCG 4D DRTV, Draft FCB, Grey Direct, and incumbent Wunderman remain in contention for Citibank's $20 million direct marketing account.
by on Jul 17, 3:18 PM
Sara Lee Food & Beverage has selected Arc Worldwide, Chicago, as its promotional agency of record for Sara Lee Food & Beverage. Arc Worldwide will assist in consumer promotion and co-marketing initiatives in the United States for Sara Lee Food & Beverage brands with an emphasis on the Jimmy Dean, Ball Park, Hillshire Farm, Senseo and Sara Lee brands.
by on Jul 10, 4:15 PM
Blast Radius has been tapped to redesign the Better Homes and Gardens Web site.
by on Jul 10, 4:15 PM
Ikea has named Mediaedge:cia to handle its U.S. media planning and buying duties, valued at $85 million. Horizon Media previously handled the account.
by on Jul 10, 4:15 PM
Miller Brewing Company has named Creative On Demand, La Comunidad and Frankel to work on its Hispanic creative and promotional marketing initiatives. Creative On Demand will produce above the line creative advertising for Miller Lite, with incumbent MarketVision handling below the line promotional programming. La Comunidad will handle above the line duties for the Miller Genuine Draft brand, with Frankel providing below the line support. The account is estimated at $35 million.
by on Jul 10, 4:15 PM
Heineken is following the Red Brick Road, awarding the London-based agency with global creative chores. StrawberryFrog previously handled the account, estimated at $50 million.
by on Jul 10, 4:15 PM
Sam's Club has placed its $15 million advertising account in review. GSD&M previously handled the account.
by on Jul 10, 4:15 PM
The following agencies have advanced in Wal-Mart's $570 million review. They are: Ogilvy & Mather, J. Walter Thompson, Publicis, Saatchi & Saatchi, Leo Burnett, Draft, FCB, The Martin Agency and incumbents GSD&M and Bernstein-Rein.
by on Jul 10, 4:15 PM
OnForce, an on-demand marketplace for on-site technology services, has named Stein Rogan + Partners as its first ever agency of record. Spending was not released.
by on Jul 3, 4:01 PM
Household-cleaning behemoth Reckitt-Benkiser has consolidated its $600 million creative work with Euro RSCG. The company owns brands such as Lysol, Veet, Gaviscon, Easy Off, and Old English. The agency bested JWT for the win.