Miller Brewing Company has named Creative On Demand, La Comunidad and Frankel to work on its Hispanic creative and promotional marketing initiatives. Creative On Demand will produce above the line
creative advertising for Miller Lite, with incumbent MarketVision handling below the line promotional programming. La Comunidad will handle above the line duties for the Miller Genuine Draft brand,
with Frankel providing below the line support. The account is estimated at $35 million.