Pharmavite - RPA

  • by December 18, 2006
Pharmavite has named RPA as its agency of record. It will handle all strategic planning, creative and media planning and buying for its new whole soy and real fruit nutrition snack bar, Soyjoy. The agency will develop a campaign, consisting of TV, print, outdoor, online, search and Web site components. The account is valued at $30 million.
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