LA Tourism Taps Allied Global Marketing As AOR For Media, Strategy

by Fern Siegel , July 25, 2023

Los Angeles Tourism & Convention Board selected Allied Global Marketing as its agency of record for paid media planning and buying in key national and international markets.

Allied will also provide strategy, SEO and influencer marketing support for the client.

As the tourism industry continues to recover, LA Tourism wants to drive high-value visitation. The organization is putting more emphasis on increasing visitor spending from its global markets.

Kelly Estrella, Allied’s chief of marketing operations, said: “We’re excited to leverage our team’s expertise to drive measurable tourism results. Los Angeles is a dynamic and thriving destination on every traveler’s bucket list. We’re thrilled to bring its message to the world, as part of the continued growth and success of the city.”

accounts, los angeles, tourism

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