Cramer-Krasselt has been named agency of record for World Kitchen's CORELLE brand. The account will be handled out of C-K's Milwaukee office and is valued at $8 million. The agency will handle brand planning, creative, interactive, and media for all of CORELLE'S sub-brands and materials.
TheLadders.com did not name the Crossbow Group as its agency of record, as stated in last week's AOM.
Starcom Mediavest Group (SMG) has been awarded global communication planning and media buying for the Singapore Tourism Board (STB). The appointment covers both STB's Consumer and MICE business. The account will be managed from SMG's Asia Headquarters, located in Singapore. The pitch took place over a four-month period and included incumbent agency Maxus, part of WPP's Group M, Carat, OMD and Universal McCann. The account is estimated at $15 million USD.
InCharge Debt Solutions has hired Brains on Fire to create a brand identity for a new venture. The company will provide naming, logo and a complete identity for all touch points. Budgets were undisclosed.
Gardner Nelson & Partners will help iRobot Corp. with advertising duties on its line of consumer robotic products, beginning with the iRobot Roomba Robotic Floorvac. The account is worth $10 million.
Church & Dwight has placed its $60 million media account in review. Incumbent RJ Palmer Media will defend the account against Universal McCann and Maxus.
TJX has opened a review for its $35 million Marshall's advertising account. The incumbent is Hill Holliday.
7-Eleven has placed its $19 million advertising account in review. Tracy Locke Partnership currently handles the account.
Motorola has placed its $100 million global advertising account in review. Ogilvy & Mather currently handles the account. Agencies competing for the work were not released.
FosterGrant, a designer and marketer of sunglasses, reading glasses, and optical frames, has chosen the Phillips Design Group (PDG) as its agency of record. The account, last handled full time by Mullen, but most recently on a project basis, was won after a review of regional agencies. Billings are estimated to be in the mid six-figures through the end of this year.